6000+ Marketing Messages Per Day!

Last week, I met with a sales manager for a medium-sized company. As we began talking about his business and the challenges he faces every day, he let me know that one of his pain points involved the quality of the leads that his sales team receives. His statement came after I asked him about … Continue reading 6000+ Marketing Messages Per Day!

Six Keys To Successful Project Management

Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management

A Promotion To Be Remembered…

New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…