6000+ Marketing Messages Per Day!

Last week, I met with a sales manager for a medium-sized company. As we began talking about his business and the challenges he faces every day, he let me know that one of his pain points involved the quality of the leads that his sales team receives. His statement came after I asked him about … Continue reading 6000+ Marketing Messages Per Day!

Six Keys To Successful Project Management

Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management

A Promotion To Be Remembered…

New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…

Don’t Market Less, Market Smarter

The economy is rough, we all are feeling it to one level or another. Businesses are becoming more and more cautious with their spending and some are even going to the extreme by cutting their marketing budget all together! Big mistake! Didn’t American businesses learn from the market turmoil after 9/11, that if we stop … Continue reading Don’t Market Less, Market Smarter

Holiday Gift Giving – The Best Time To Brand Your Business!

In today’s business environment, just saying “thank you” isn’t enough. In addition to saying the words “thank you,” you need to demonstrate to your customer that he or she is valued, appreciated and important to the success of your business.    Let’s face it, today’s economy is tough! Your competitors are constantly looking for creative … Continue reading Holiday Gift Giving – The Best Time To Brand Your Business!