How Will Technology Affect marketing To Younger Generations?

Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike, … Continue reading How Will Technology Affect marketing To Younger Generations?

Top reasons why companies create an online store

Ever thought about  creating an online store for your company, but not sure if the benefits outweigh the expense? Below is a list of the top reasons that companies pursue the creation of an online company store to manage their print, promotions and company apparel. 1. Control their brand image. Companies have been fight brand abuse for a … Continue reading Top reasons why companies create an online store