Five critical things to remember when developing a new brand.

So you’re thinking about creating a new logo. Maybe you’re a startup or maybe you’re a long-standing company needing to freshen the place up! The task of creating your identity is of massive importance and one of the absolute most critical things you will do in establishing who you are. Here is a list of … Continue reading Five critical things to remember when developing a new brand.

A Promotion To Be Remembered…

New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…

Don’t Market Less, Market Smarter

The economy is rough, we all are feeling it to one level or another. Businesses are becoming more and more cautious with their spending and some are even going to the extreme by cutting their marketing budget all together! Big mistake! Didn’t American businesses learn from the market turmoil after 9/11, that if we stop … Continue reading Don’t Market Less, Market Smarter

Top reasons why companies create an online store

Ever thought about  creating an online store for your company, but not sure if the benefits outweigh the expense? Below is a list of the top reasons that companies pursue the creation of an online company store to manage their print, promotions and company apparel. 1. Control their brand image. Companies have been fight brand abuse for a … Continue reading Top reasons why companies create an online store

Cutting your marketing budget? What’s the worst that can happen?

Have you, or are you, thinking about cutting your marketing budget in order to save your company money? Before you do, there are a few things you should think about. For many businesses owners, marketing is an after-thought. You have a great product or service to sell and you believe in it so much that … Continue reading Cutting your marketing budget? What’s the worst that can happen?

Holiday Gift Giving – The Best Time To Brand Your Business!

In today’s business environment, just saying “thank you” isn’t enough. In addition to saying the words “thank you,” you need to demonstrate to your customer that he or she is valued, appreciated and important to the success of your business.    Let’s face it, today’s economy is tough! Your competitors are constantly looking for creative … Continue reading Holiday Gift Giving – The Best Time To Brand Your Business!