Beating out Radio, Newspaper and Television, Promotional Products score big with smart advertisers looking to make big time impressions on small time budgets. A 2010 study was conducted with businesspeople in the New York, Chicago, Los Angeles, Philadelphia, London, Sidney, Toronto and Montreal metro areas to determine the value of media and the cost per … Continue reading Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005
Proforma Big Dog Branding is honored to be working with the NY Giants on some of their promotional items for the Super Bowl! Please check out the following links from the multiple media outlets that have covered our story. Fort Collins Coloradoan Northern Colorado Business Report Denver’s 9 News interviews Arthur Bartell Denver’s 7 News … Continue reading Proforma Big Dog Branding teams up with the Super Bowl Champion NY Giants!
New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…
A nationwide bank with over 6,000 branches relied heavily upon television advertising to make sure their brand name was top-of-mind whenever a consumer found themselves needing the services of a financial institution. While this approach accomplished their goal on a broad scale with consumers, what it failed to develop were those all-important relationships with local … Continue reading Marketing Case History – Donut Boxes
The economy is rough, we all are feeling it to one level or another. Businesses are becoming more and more cautious with their spending and some are even going to the extreme by cutting their marketing budget all together! Big mistake! Didn’t American businesses learn from the market turmoil after 9/11, that if we stop … Continue reading Don’t Market Less, Market Smarter