Last week, I met with a sales manager for a medium-sized company. As we began talking about his business and the challenges he faces every day, he let me know that one of his pain points involved the quality of the leads that his sales team receives. His statement came after I asked him about … Continue reading 6000+ Marketing Messages Per Day!
So you’re thinking about creating a new logo. Maybe you’re a startup or maybe you’re a long-standing company needing to freshen the place up! The task of creating your identity is of massive importance and one of the absolute most critical things you will do in establishing who you are. Here is a list of … Continue reading Five critical things to remember when developing a new brand.
The Internet. Never before has so much been available for so many. Unfortunately, not everything is as it appears and sometimes those “Great Deals” come at a cost. Pricing may look good, but product quality is often times lacking and no company wants to have their logo associated with a poor quality product. The image above … Continue reading Personal relationships protect buyers.
Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management
Beating out Radio, Newspaper and Television, Promotional Products score big with smart advertisers looking to make big time impressions on small time budgets. A 2010 study was conducted with businesspeople in the New York, Chicago, Los Angeles, Philadelphia, London, Sidney, Toronto and Montreal metro areas to determine the value of media and the cost per … Continue reading Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005
Any business that is looking to build awareness in the marketplace needs branded promotional items. However, the amount of options available can be overwhelming. Here are some quick tips that can serve as guidelines when picking your next promotional product. 1. Items That Reflect Your Business – When selecting a promotional item, whether it’s a … Continue reading Five Tips for Choosing a Great Promotional Product
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike, … Continue reading How Will Technology Affect marketing To Younger Generations?
This post contributed by Pamela Thomas from Proforma’s Corporate Headquarters in Ohio. Is print dying? Not so fast! Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a … Continue reading Is print dying? Not so fast!
Looking to increase your marketing’s effectiveness? Read on.. Traditional marketing has significantly changed with the shift to digital media and growth of technology. At the same time, some forms of the traditional, old-school marketing like direct mail, have seen resurgent success, in part, due to people suffering from techno overload. An integrated, multichannel marketing effort … Continue reading Integrated Marketing – Getting those much needed impressions.
New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…