Scams. With each passing day, more and more of them are in the news. Businesses are quickly becoming the preferred target because of the potential financial gain. They come in all forms, email, download links, attachments and ransomware. If you think you are immune, you are wrong. I have a background in corporate theft and … Continue reading Scammers – Episode 1. Protecting yourself from scams targeting the Promotional Industry.
Last week, I met with a sales manager for a medium-sized company. As we began talking about his business and the challenges he faces every day, he let me know that one of his pain points involved the quality of the leads that his sales team receives. His statement came after I asked him about … Continue reading 6000+ Marketing Messages Per Day!
So you’re thinking about creating a new logo. Maybe you’re a startup or maybe you’re a long-standing company needing to freshen the place up! The task of creating your identity is of massive importance and one of the absolute most critical things you will do in establishing who you are. Here is a list of … Continue reading Five critical things to remember when developing a new brand.
The Internet. Never before has so much been available for so many. Unfortunately, not everything is as it appears and sometimes those “Great Deals” come at a cost. Pricing may look good, but product quality is often times lacking and no company wants to have their logo associated with a poor quality product. The image above … Continue reading Personal relationships protect buyers.
Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management
On this coming Thursday 02/13/2014, our family will put to rest our company’s founder and my grandmother, Ann Morrissey. She was 92 years old and spent many years of her life dedicated to the Promotional Products industry, working for equality and women’s rights before the national movement had even begun. She was an amazing person … Continue reading Celebrating the life and accomplishments of our founder, Ann Morrissey.
Beating out Radio, Newspaper and Television, Promotional Products score big with smart advertisers looking to make big time impressions on small time budgets. A 2010 study was conducted with businesspeople in the New York, Chicago, Los Angeles, Philadelphia, London, Sidney, Toronto and Montreal metro areas to determine the value of media and the cost per … Continue reading Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005