Personal relationships protect buyers.

The Internet. Never before has so much been available for so many. Unfortunately, not everything is as it appears and sometimes those “Great Deals” come at a cost. Pricing may look good, but product quality is often times lacking and no company wants to have their logo associated with a poor quality product.

The image above provides an example that received some negative attention for obvious reasons. Imagine as a buyer that you find a great online deal for moisture management shirts. You place your order online with the company and have them decorated with your brand. When they arrive, you find that the care instructions are extremely offensive or even worse, they are distributed before the problem is discovered!

My advise – There are tangibles that internet companies cannot provide and the biggest one of these is a trusting relationship that you have a marketing professional who looking out for you.

(This is an actual printed tag from the inside of a shirt!)


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