New Zealand Alzheimer’s Society hits a nerve with a memorable promotion:
ERASER USB FLASH DRIVE
Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand.
Concept: Actual working erasers were hollowed out and fitted with USB memory sticks. The message displayed on the top is: ‘Alzheimer’s erasers your memories. Save them’, with the reverse side featuring the Alzheimer’s New Zealand logo and website.
Results: Alzheimer’s New Zealand distributed these eraser/usbs amongst the public, various local organizations, as well as distributed them to local politicians, with a letter, in an attempt to raise awareness of the charity. Feedback has been very positive and they’ll hopefully continue to leave people with some sort of understanding of what people with Alzheimer’s go through everyday, and where they could turn for more information and support.
Recommendation: While I believe this was a very creative promotion, I would have liked to see a call to action with this promotion in order to help the organization achieve their ultimate goal of awareness as well as give them stronger, more measurable results.
Either way, I rate this promotion with an A+ grade because of it’s creativity and unique approach.
This promotion is a great example of how to take the ordinary and turn it into the extraordinary!