Five critical things to remember when developing a new brand.

So you’re thinking about creating a new logo. Maybe you’re a startup or maybe you’re a long-standing company needing to freshen the place up! The task of creating your identity is of massive importance and one of the absolute most critical things you will do in establishing who you are. Here is a list of … Continue reading Five critical things to remember when developing a new brand.

Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005

Beating out Radio, Newspaper and Television, Promotional Products score big with smart advertisers looking to make big time impressions on small time budgets. A 2010 study was conducted with businesspeople in the New York, Chicago, Los Angeles, Philadelphia, London, Sidney, Toronto and Montreal metro areas to determine the value of media and the cost per … Continue reading Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005

How Will Technology Affect marketing To Younger Generations?

Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike, … Continue reading How Will Technology Affect marketing To Younger Generations?

Is print dying? Not so fast!

This post contributed by Pamela Thomas from Proforma’s Corporate Headquarters in Ohio. Is print dying? Not so fast! Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a … Continue reading Is print dying? Not so fast!

Mobile Marketing – The Future is Now!

Mobile Marketing – Lead, Follow or get lost in the shuffle! If you haven’t thought about Mobile Marketing yet, you better wake up and smell the smartphones! The cell phone has become an extension of who we are. It’s not just a way of calling someone anymore. It has become a key method of interacting … Continue reading Mobile Marketing – The Future is Now!

Proforma Big Dog Branding teams up with the Super Bowl Champion NY Giants!

Proforma Big Dog Branding is honored  to be working with the NY Giants on some of their promotional items for the Super Bowl! Please check out the following links from the multiple media outlets that have covered our story. Fort Collins Coloradoan Northern Colorado Business Report Denver’s 9 News interviews Arthur Bartell Denver’s 7 News … Continue reading Proforma Big Dog Branding teams up with the Super Bowl Champion NY Giants!

Cotton prices reach the highest level since the civil war.

 Valued Customers, Increased cotton and other raw materials costs have prompted industry suppliers Gildan, Hanes, Port & Company and Jerzees to announce price increases. These increases will range from 5% on basic t-shirts to 10% on sport shirts and fleece. These prices will be effective Monday, Nov. 1.   Cotton prices are at record … Continue reading Cotton prices reach the highest level since the civil war.

A Promotion To Be Remembered…

New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…

Social Networking – Do you Poken?

Social networking just got easier! A lot easier! Poken, the newest and coolest way to re-connect with the outside world once you get back in front of your computer. Poken is your electronic business card that gives people everything you want them to know about you. When you meet someone and want to exchange information, … Continue reading Social Networking – Do you Poken?

Case Study – Direct Mail Success!

Marketing executives know, up to 70% of direct mail messages get thrown away within seconds and many of them don’t even get opened. Higher readership ensures higher response rates. Marketing & sales messages must get immediate attention and create impact when the mail is delivered. That was the dilemma facing the St.Louis Rams NFL team. … Continue reading Case Study – Direct Mail Success!

Polly Want A Bottle?

Polly Want A Bottle? You’ve read it, heard about it on the news and from your friends and co-workers… That Polycarbonate bottle that you love so much is possibly leaching a chemical called Bisphenol A, into your body. While there is no solid evidence that it is actually happening to you, you have to admit, … Continue reading Polly Want A Bottle?

Famous Last Words – “Our What?”

Last week, I met with a new sales manager for a medium sized company. As we began talking about his business and the challenges he faces every day, he made a statement that caused me to struggle with keeping my jaw from hitting the floor.. His statement came after I asked him about the number of … Continue reading Famous Last Words – “Our What?”

Personal relationships protect buyers.

The Internet. Never before has so much been available for so many. Unfortunately, not everything is as it appears and sometimes those “Great Deals” come at a cost. Pricing may look good, but product quality is often times lacking and no company wants to have their logo associated with a poor quality product. The image above … Continue reading Personal relationships protect buyers.

Six Keys To Successful Project Management

Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management

Celebrating the life and accomplishments of our founder, Ann Morrissey.

On this coming Thursday 02/13/2014, our family will put to rest our company’s founder and my grandmother, Ann Morrissey. She was 92 years old and spent many years of her life dedicated to the Promotional Products industry, working for equality and women’s rights before the national movement had even begun. She was an amazing person … Continue reading Celebrating the life and accomplishments of our founder, Ann Morrissey.