Proforma Big Dog Branding has been selected as a finalist in the PPAI Pyramid Awards Competition. The Pyramid Award is the highest level of recognition in the 32 billion dollar Promotional Products Industry. The last time we submitted a project to the Pyramid Awards Competition was in 2013 and we struck gold, winning to top … Continue reading 2019 PPAI Awards Competition
So you’re thinking about creating a new logo. Maybe you’re a startup or maybe you’re a long-standing company needing to freshen the place up! The task of creating your identity is of massive importance and one of the absolute most critical things you will do in establishing who you are. Here is a list of … Continue reading Five critical things to remember when developing a new brand.
Beating out Radio, Newspaper and Television, Promotional Products score big with smart advertisers looking to make big time impressions on small time budgets. A 2010 study was conducted with businesspeople in the New York, Chicago, Los Angeles, Philadelphia, London, Sidney, Toronto and Montreal metro areas to determine the value of media and the cost per … Continue reading Half-a-Cent – Study finds that Promotional Products average a Cost Per Impression of only $.005
Over the weekend, I saw a commercial where children were sitting around talking about how much they love to read. Instead of showing them flipping through the pages of an actual book, however, they were holding up Kindles! With recent studies showing that more toddlers can play a computer game (58%) than ride a bike, … Continue reading How Will Technology Affect marketing To Younger Generations?
This post contributed by Pamela Thomas from Proforma’s Corporate Headquarters in Ohio. Is print dying? Not so fast! Working at a print and promotional company for almost a year now, I utilize both mediums, and also use social media to support campaigns that I’m working on. But is print dying? This question has been a … Continue reading Is print dying? Not so fast!
We just completed our new whiteboard video! Check it out and let us know what you think of it..
Mobile Marketing – Lead, Follow or get lost in the shuffle! If you haven’t thought about Mobile Marketing yet, you better wake up and smell the smartphones! The cell phone has become an extension of who we are. It’s not just a way of calling someone anymore. It has become a key method of interacting … Continue reading Mobile Marketing – The Future is Now!
Proforma Big Dog Branding is honored to be working with the NY Giants on some of their promotional items for the Super Bowl! Please check out the following links from the multiple media outlets that have covered our story. Fort Collins Coloradoan Northern Colorado Business Report Denver’s 9 News interviews Arthur Bartell Denver’s 7 News … Continue reading Proforma Big Dog Branding teams up with the Super Bowl Champion NY Giants!
If you don’t recognize it, maybe you will recognize the next picture… Believe it or not, the first picture is of the first IBM 1 GB Hard Drive from 1981. Man how far we have come! It was just 30 years ago where we … Continue reading Do you know what this is?
New Zealand Alzheimer’s Society hits a nerve with a memorable promotion: ERASER USB FLASH DRIVE The goal: Design a memorable piece of communication that raises awareness of the disease’s early warning signs, like memory loss, as well as reminding everyday New Zealanders of the importance of Alzheimers New Zealand. Concept: Actual working erasers were hollowed … Continue reading A Promotion To Be Remembered…
Polly Want A Bottle? You’ve read it, heard about it on the news and from your friends and co-workers… That Polycarbonate bottle that you love so much is possibly leaching a chemical called Bisphenol A, into your body. While there is no solid evidence that it is actually happening to you, you have to admit, … Continue reading Polly Want A Bottle?
This is episode #2 where we are elaborating further on the content the scammers are placing in their emails in order to remove or reduce your gut instincts. If you have not watched the first video, you may want to start there first as these go in order. Stay diligent and always trust your gut! … Continue reading Scammers – Episode 2. Additional Red Flags
Scams. With each passing day, more and more of them are in the news. Businesses are quickly becoming the preferred target because of the potential financial gain. They come in all forms, email, download links, attachments and ransomware. If you think you are immune, you are wrong. I have a background in corporate theft and … Continue reading Scammers – Episode 1. Protecting yourself from scams targeting the Promotional Industry.
Last week, I met with a sales manager for a medium-sized company. As we began talking about his business and the challenges he faces every day, he let me know that one of his pain points involved the quality of the leads that his sales team receives. His statement came after I asked him about … Continue reading 6000+ Marketing Messages Per Day!
The Internet. Never before has so much been available for so many. Unfortunately, not everything is as it appears and sometimes those “Great Deals” come at a cost. Pricing may look good, but product quality is often times lacking and no company wants to have their logo associated with a poor quality product. The image above … Continue reading Personal relationships protect buyers.
Small and large-scale projects are happening around us constantly. Whether it’s a new technology that’s being implemented or the execution of a marketing campaign, someone in your organization is running the show. But how do they do it, managing so many personalities (internal and external), deadlines and expectations? Project management is a complex and essential … Continue reading Six Keys To Successful Project Management